janeiro digital
MARKETING OPERATIONS: BUILDING A SCALEABLE MARKETING TECH STACK
WHAT: Integrated tech stack including CRM, CMS, marketing automation, and lead scoring system.
OBJECTIVES: Create a seamless system to manage lead acquisition, conversion, and lead scoring protocols for pre-qualified sales hand-off.
OUTCOMES: Built a full-stack marketing automation machine for lead handling and long-term scalability. Improved MQL to SQL conversion by 8%. Enabled full-funnel, business insights for tracking, reporting, and YoY growth projection modeling.
Email lead nurturing: educate, validate, convert
Leads entering the “marketing machine” received email content once a week.
Messaging and content focused on capabilities, useful guides, customer pain points, third-party endorsements, case studies, and ROI stats. Calls-to-action focused on phone number capture / booking a sales meeting.
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Content development: Industry Survey Reports
WHAT: Series of three survey reports focused on industry attitudes towards enterprise innovation and progress with digital transformation initiatives.
OBJECTIVES: Create top-of-funnel, educational content for technology decision-makers. Increase brand awareness and drive leads from LinkedIn.
OUTCOMES: #1 lead generation tool. Responsible for 75% of all inbound leads and resulted in over eigh earned media placements.
Content development: client case studies
WHAT: Client case study reports.
OBJECTIVES: Create mid-funnel, outcomes-focused content to increase conversion to SQL. Prove overall project ROI and value proposition of Janeiro Digital’s unique methodology and development acceleration platform XFORM.
OUTCOMES: #1 conversion vehicle and most valuable sales tool.
customer acquisition: Multi-channel lead generation strategy
WHAT: Strategy to increase leads, test, and establish new channels including: LinkedIn, Discover.org, events, and conferences.
OBJECTIVES: Fuel new client acquisition, support sales team and lesson dependency on outbound prospecting.
OUTCOMES: Established integrated lead generation strategy. Drove brand awareness, engagement, and sales conversion. 62% increase in web traffic and 510% increase in inbound lead volume.
customer acquisition: Linkedin paid (sponsored content) advertising
Targeted, vertical-specific ads. Leveraging the LinkedIn demographic tools, built on-going campaigns focused on senior decision-makers in target industries.
Drove web traffic and lead generation. Featured key content pieces and utilized the LinkedIn in-app conversion forms. Ads were responsible for driving a 62% increase in traffic and represented 70% of all inbound leads.
PUBLIC RELATIONS: Establishing Market Authority
WHAT: Multi-channel awareness strategy, including thought leadership, earned media, analyst relations, and awards program.
OBJECTIVES: Establish key team members as thought leaders, gain media exposure via guest blogging and earned media coverage. Educate key analysts on Janeiro Digital’s unique methodology, technology, and client outcomes.
OUTCOMES: Over 40 media placements, numerous speaking engagements, two Gartner reports, and EY Entrepreneur of the Year® finalist (CEO).