Globalization Partners
Demand generation: strategy and projection modeling
WHAT: Optimize and expand a multi-channel demand generation strategy.
OBJECTIVES: Increase lead generation and sales opportunities by 3X.
OUTCOMES: 164% increase in leads, 135% increase in sales opportunities (90% sourced through inbound marketing programs), and 32% increase in net revenue (YoY). New projection model predicted ROI within a .5% margin of error.
DIGITAL MARKETING: Paid SEARCH, DISPLAY, and SOCIAL Media
GOOGLE (Paid Search): Captured web searchers using target keywords and long-tail phrases.
GOOGLE (GDN): Targeted new users unfamiliar with the industry whose demographics and interests fit our target personas.
LINKEDIN & FACEBOOK (Sponsored Content): Targeted key personas on social platforms to increase brand awareness and drive MQL conversion via content downloads. Also ran geo-fencing campaigns around events and conferences.
digital marketing: seo, organic search, and website authority
GLOBALPEDIA: Expanded on an existing asset by building a new multi-page format to increase website pages and keywords by a factor of 4.
Project resulted in surpassing all competitors for indexed pages and generated 80% of all web conversions.
CONVERSION: BUILDING A BDR TEAM
Built and directed a 13-person BDR team located in Mexico City. Responsible for booking meetings from inbound leads (MQLs) and Drift chat. Directed the creation of pre-qualification scripts, email follow-up templates, and strategies to increase meeting bookings from Drift.
Team hit and/or exceeded every target month-over-month.
MARKETING OPERATIONS: LEVELING-UP SYSTEMS FOR SCALE AND VOLUME
WHAT: Overhaul a manual system and create an automated pipeline.
OBJECTIVES: Automate all marketing processes including auto-conversion triggers, lead nurturing, lead scoring, and Drift (chat and automated meeting booking).
OUTCOMES: Fully automated system completed in four months. Reduced time from lead creation to sales hand-off and increased meeting bookings by 2X.
MARKETING OPERATIONS: kpi reporting and executive dashboards
SALESFORCE: Built multiple marketing and sales dashboards and leaderboards for quarterly KPI tracking .
TABLEAU: Partnered with the FP&A / BI team in building executive reporting dashboards.
DATAROBOT: Partnered with the FP&A / BI team in architecting an AI-powered BI system for propensity to buy and ROI by lead source.
CHANNEL MARKETING: PARTNER ACQUISITION ABM STRATEGY
WHAT: Created an ABM acquisition funnel for net-new channel partners.
OBJECTIVES: Working with Integrate, build an ABM strategy to target named accounts within nine key verticals: PEO, legal, accounting, payroll, HR, private equity, venture capital, transaction advisory (M&A), and insurance.
OUTCOMES: Generated over 700 net new partner leads. Closed three new partners worth $200M+ in potential annual revenue.